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Wisconsin Consumer Act: Know Your Rights as a Badger State Consumer

Posted by Nathan DeLadurantey | Apr 29, 2024

Wisconsinites, rejoice! The Wisconsin Consumer Act (WCA) exists to protect you in your everyday transactions. This law applies to a wide range of consumer interactions, ensuring fair lending practices and safeguarding you from deceptive advertising. Let's break down what the WCA means for you and your wallet.

Credit Matters: Protecting Your Borrowing Power

The WCA regulates credit agreements, including car loans, furniture purchases on credit, and even credit cards. The law sets limits on interest rates and fees some lenders can charge, preventing you from getting stuck in a cycle of high-cost debt. It also ensures clear disclosures of all credit terms, empowering you to make informed financial decisions.

Beyond Credit: Fair Play in the Marketplace

The WCA isn't just about borrowing money. It also prohibits deceptive practices in advertising and sales. This means businesses can't mislead you with hidden fees or false promises. The WCA fosters a fair marketplace where you can shop with confidence.

Who Enforces the Law?

The Wisconsin Department of Justice, along with other state agencies, enforces the WCA. If you believe a business has violated your consumer rights, you can file a complaint with these authorities. The WCA also allows you to sue businesses that break the law, potentially recovering damages for your losses.

Empowered Consumer, Thriving Marketplace

The Wisconsin Consumer Act is a powerful tool for Wisconsin shoppers. By understanding your rights under the WCA, you can protect yourself from unfair lending practices and deceptive sales tactics. This informed consumer base fosters a healthy marketplace that benefits both businesses and consumers.

Stay Informed, Shop Smart

While this blog provides a general overview, the WCA is a complex piece of legislation. For further information, consider visiting the Wisconsin Department of Justice's resources on consumer protection Remember, knowledge is power. By familiarizing yourself with the WCA, you can shop with confidence, knowing you're protected by Wisconsin law.

Attorney Nathan DeLadurantey offers free consultations to explain your legal rights in Wisconsin. Free consultations can be scheduled online. 

About the Author

Nathan DeLadurantey

Nathan DeLadurantey ATTORNEY [email protected] Nathan is a skilled consumer lawyer who handles cases and trials all over Wisconsin. Phone consultations are always free and welcomed. Nathan has helped clients receive large jury verdicts and settlements stemming from consumer law violations, and is ready and able to assist.


The DeLadurantey Law Office, LLC is committed to answering your questions about Vehicle Repo's, Credit Report/Identity Theft, Auto Fraud, and Debt Collection Abuse law issues in Wisconsin.

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