Contact Us for a Free Consultation 414.377.0515


Navigating Attorney Fee Shifting: Understanding the Wisconsin Consumer Act

Posted by Nathan DeLadurantey | Jan 31, 2024

Consumer protection laws are designed to safeguard the rights of individuals in their interactions with businesses and ensure fair and ethical business practices. In Wisconsin, the Wisconsin Consumer Act (WCA) is a key piece of legislation that provides consumers with protections against deceptive practices. One notable aspect of the WCA is the provision for attorney fee shifting. In this blog post, we'll explore what attorney fee shifting means under the Wisconsin Consumer Act and how it impacts consumers seeking legal recourse.

  1. Understanding the Wisconsin Consumer Act (WCA): The Wisconsin Consumer Act is a set of laws that aim to protect consumers from unfair and deceptive business practices. Enacted to promote fair dealing and honesty in consumer transactions, the WCA covers a wide range of consumer rights, including provisions related to credit transactions, door-to-door sales, deceptive trade practices, and automobile repossessions. 

  2. Attorney Fee Shifting: One distinctive feature of the WCA is the provision for attorney fee shifting. In simple terms, attorney fee shifting allows prevailing consumers to recover their attorney's fees from the business or entity found to have violated the WCA. This provision serves as a powerful tool for consumers, encouraging them to assert their rights without the fear of incurring substantial legal expenses.

  3. When Does Attorney Fee Shifting Apply? Attorney fee shifting under the WCA comes into play when a consumer successfully brings a legal action against a business or individual for violating the provisions of the Act. If the consumer prevails in court, they may be entitled to recover reasonable attorney's fees incurred during the legal proceedings. This provision not only empowers consumers but also acts as a deterrent against unfair business practices.

  4. Benefits for Consumers:

  • Access to Justice: Attorney fee shifting ensures that consumers have access to legal representation without the financial burden. Knowing that legal fees may be recoverable in the event of success motivates consumers to pursue legitimate claims.

  • Leveling the Playing Field: By allowing consumers to recover attorney's fees, the WCA levels the playing field between consumers and businesses. This provision encourages fair settlements and discourages businesses from engaging in deceptive practices.

  • Promoting Compliance: The prospect of having to pay the consumer's attorney fees acts as an incentive for businesses to comply with the WCA. This promotes ethical business conduct and discourages deceptive trade practices.

  1. Consultation with Consumer Protection Lawyers: Consumers in Wisconsin who believe they have a valid claim under the WCA should consult with experienced consumer protection lawyers. These legal professionals can assess the merits of the case, guide consumers through the legal process, and pursue attorney fee recovery when applicable.

Conclusion: Attorney fee shifting under the Wisconsin Consumer Act empowers consumers to assert their rights and seek legal recourse against deceptive business practices. By providing a mechanism for the recovery of attorney's fees, the WCA reinforces the importance of fair and transparent dealings in consumer transactions. If you believe you have been a victim of unfair practices, consulting with a consumer protection lawyer can help you understand your rights and explore the potential for attorney fee recovery under the Wisconsin Consumer Act.

Attorney Nathan DeLadurantey offers free consultations to explain your legal rights in Wisconsin. Free consultations can be scheduled online. 

About the Author

Nathan DeLadurantey

Nathan DeLadurantey ATTORNEY [email protected] Nathan is a skilled consumer lawyer who handles cases and trials all over Wisconsin. Phone consultations are always free and welcomed. Nathan has helped clients receive large jury verdicts and settlements stemming from consumer law violations, and is ready and able to assist.


The DeLadurantey Law Office, LLC is committed to answering your questions about Vehicle Repo's, Credit Report/Identity Theft, Auto Fraud, and Debt Collection Abuse law issues in Wisconsin.

We offer free consultation and look forward to discussing your case. Contact us today to schedule an appointment.

DeLadurantey Law Office, LLC
Mon: 08:00am - 05:00pm
Tue: 08:00am - 05:00pm
Wed: 08:00am - 05:00pm
Thu: 08:00am - 05:00pm
Fri: 08:00am - 05:00pm