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Don't Get Squeezed: Understanding the Wisconsin Consumer Act

Posted by Nathan DeLadurantey | May 31, 2024

In Wisconsin, you have the Wisconsin Consumer Act (WCA) in your corner – a powerful tool to safeguard your interests in credit transactions.

What Does the WCA Do?

The WCA is a comprehensive law that regulates credit deals between consumers and businesses in Wisconsin. It applies to transactions like:

  • Auto loans
  • Credit card purchases
  • Furniture financing
  • Appliance leases (with credit involved)

Key Protections of the WCA

Here are some key ways the WCA protects Wisconsin consumers:

  • Transparency in Credit Agreements: The WCA mandates clear and concise language in credit contracts. You should receive a full disclosure of finance charges, annual percentage rates (APR), and any potential fees.
  • Limits on Interest Rates: The WCA may set maximum allowable interest rates on certain credit transactions. This prevents lenders from charging excessive rates.
  • Right to Cancel: In some cases, the WCA grants you a three-day window to cancel a credit agreement after signing. This "cooling-off" period allows you to review the terms and potentially back out if something feels off.
  • Fair Debt Collection Practices: The WCA prohibits creditors and debt collectors from harassing tactics like excessive phone calls or misleading statements.

What's Not Covered by the WCA?

While the WCA offers significant protections, it's important to understand its limitations:

  • Large Transactions: The WCA doesn't apply to credit deals exceeding $25,000.
  • Business Transactions: The WCA is meant for consumer purchases, not business loans.
  • First Mortgages: Financing for your primary residence (first-lien real estate mortgages) falls outside the WCA's scope.

Knowledge is Power

By understanding the Wisconsin Consumer Act, you're empowered to make informed decisions about credit agreements and protect yourself from unfair practices. Remember, the WCA is there to ensure a fair and transparent marketplace for Wisconsin consumers. So, don't be afraid to ask questions and exercise your rights!

Attorney Nathan DeLadurantey offers free consultations to explain your legal rights in Wisconsin. Free consultations can be scheduled online. 

About the Author

Nathan DeLadurantey

Nathan DeLadurantey ATTORNEY [email protected] Nathan is a skilled consumer lawyer who handles cases and trials all over Wisconsin. Phone consultations are always free and welcomed. Nathan has helped clients receive large jury verdicts and settlements stemming from consumer law violations, and is ready and able to assist.


The DeLadurantey Law Office, LLC is committed to answering your questions about Vehicle Repo's, Credit Report/Identity Theft, Auto Fraud, and Debt Collection Abuse law issues in Wisconsin.

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